Ida leads BackerSkeie’s digital marketing, with responsibility for strengthening the company’s visibility, positioning, and communication in the market. This includes the development and management of the website, the production and distribution of newsletters, as well as strategic and operational work across social media channels.

She works with content development, campaigns, and brand building, ensuring that BackerSkeie’s communication is clear, relevant, and aligned with the company’s overall strategy.

Ida holds a Master of Science in Leadership and Organizational Psychology from BI Norwegian Business School. She also has a bachelor’s degree in International Management from BI, which included a year abroad at ESADE in Barcelona.