PR and Communications Officers

Today, PR and communications officers can often play a broad role. This includes responsibilities for internal communication, public affairs, publicity, external communication with the media and public, and branding.

Communication, branding, and marketing are today closely linked. External communication is primarily about building a position and a brand for the company. There are increasingly blurring boundaries between communication and marketing. PR and communication roles therefore no longer only entail journalistic work, it involves at least as much work related to branding and reputation management. It is therefore important to think in broad terms when recruiting PR and communications officers. They must function well in operational communication work, while also having a holistic view and being able to function at a more general level related to branding and reputation management.

In recent years we have also seen an increasingly complex everyday life in PR and communication. Fake news, social media and, not least, increased demands from customers and other stakeholders related to sustainability and corporate social responsibility, have made the role even more important, as well as difficult.

Read more about how BackerSkeie works with Executive Search here.

Why choose BackerSkeie for your executive recruitment?

Industry specific and functional competence: Through the recruitment of several PR and communication officers in various industries, our experienced consultants have accumulated considerable expertise in recruiting PR and communication officers in your industry.

Placement power and network: We have extensive experience in attracting the ideal candidates on relevant terms. Our brand has a strong reputation in the market, and we have a wide network of candidates and informants that we bring into each recruitment process.

Quality and experience: BackerSkeie has over 15 years of experience in the market, and has consequently established a robust and innovative methodology for recruiting PR and communication officers to clients with high requirements. To deliver the best matched candidates, we have a thorough process and uses only certified tools. BackerSkeie has expertise in recruiting.

Related Consultant

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Ann-Kristin Nyrønning

Partner and Lead Public Sector and Non-Profit